How Destinations Need to Approach Their Marketing Strategy
When it comes to leisure travel shopping, consumers spend a significant amount of time online researching options. Up to 45 days leading up to a booking, a consumer will conduct as many as 38 visits to travel sites. Knowing how and when to influence their decision-making process is crucial to generating mindshare and ultimately driving bookings. With this custom research, you will learn what the overall purchase path looks like from initial exploration through the booking stage, and how you can alter your marketing approach to reach consumer travelers at the right time so that you can get the best return on your marketing dollars.
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