The purchase path of today's traveller is anything but linear. Multi-device usage and its impact on content consumption and booking behaviour continues to evolve, providing travellers with more options than ever before and an extensive research and booking path.
Our newest study explores influential touch points that impact purchase decisions for UK travellers to help travel marketers effectively reach these consumers.
Download the study to learn:
- Desktop and mobile device usage across the purchase path
- Factors influencing destination consideration
- Resources utilized during the pre-booking window
- Advertising effectiveness by channel and purchase phase
Looking for more? Access all the Path to Purchase research here.