Insights into the Booking Decisions of American, British, and Canadian Travelers

The purchase path of today's traveler is anything but linear. Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travelers with more options than ever before and a complex research and booking path. What factors along this path influence their ultimate purchase decisions and how can travel marketers more effectively reach consumers at these critical points?

Our latest Path to Purchase study explores these influential touch points that impact purchase decisions for American, Canadian and British travelers.

Download the research to learn:

  • Desktop and mobile usage trends across the purchase path
  • Factors influencing destination consideration
  • Resources utilized during the pre-booking window
  • Advertising effectiveness by channel and purchase phase


Looking for more? Access all the Path to Purchase research here.