Time to reimagine tourism
Almost 60% of travelers say they're willing to pay more for their trip to be more sustainable.*
This willingness to spend extra on sustainability is an opportunity for travel brands to rebuild their businesses with the future in mind and earn the loyalty of conscientious travelers. In order to meet this demand, travel brands are reimagining how they view sustainability.
In this panel discussion, you'll hear from Iberostar Group and UNESCO on ways to encourage responsible travel, avoiding over-tourism and helping visitors connect with unique cultures and experiences.
You'll learn more about:
- the increased demand for sustainable travel and how to meet these new expectations
- ways to encourage sustainable travel practices in your destination
- how travel brands are showcasing their sustainability to attract travelers
Can't attend at the scheduled time? Register anyway to receive a recording of the webinar by email.
*Expedia Group Traveler Value Index 2021