Travel is a large - and growing - sector in the United States. As increasingly avid travelers, Americans are consuming more and more digital travel content. When planning their getaways, they are flooded with information from around the web, turning to numerous sources to help make decisions and use multiple devices throughout their purchase journey.
Understanding this complex journey and the factors that influence consumers along it, informs travel marketers of how, when and where to most effectively connect with American travelers.
Download this white paper to learn:
- Snapshot view of the digital consumption by American travel shoppers
- Mobile and desktop engagement trends while researching travel
- American travelers' spending patterns and travel preferences
- Opportunities to influence booking decisions in various stages of the research and booking path
Looking for more? Access all the Path to Purchase research here.