The purchase path of today's traveler is anything but linear. Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travelers with more options than ever before and a complex research and booking path. What factors along this path influence the ultimate purchase decision of American travelers and how can marketers effectively reach consumers at these critical points?
This segment of our latest path to purchase study explores the influential touch points that impact booking decisions of American travel consumers.
Download the study to learn:
- Time and engagement with travel content by desktop and mobile device
- Spending patterns and travel preferences of American travelers
- Resources that influence American travelers' destination selections
- Advertising effectiveness by channel and customer journey phase