PRODUCT GUIDE

AUDIENCE TARGETING IN TRAVEL ADVERTISING

How to reach travelers with Expedia Group Media Solutions' audience targeting

Download the Guide Here

Reach Travelers with Expedia Group Media Solutions' Targeting

This product guide shows the value organizations acquire when targeting with Expedia Media Solutions. With increased data gathering abilities, the targeting capabilities organizations can leverage are more robust and in-depth than before.

Download the guide to learn more about our three broad categories of targeting: travel behavior, consumer profile, and custom audience. You will also learn how advertisers can use each type to create campaigns that reach their desired audience segments. You will walk away with a clearer understanding of how our targeting works and the ways you can use it.

Download the guide to learn:

  • What audience targeting means and the value it provides
  • Three types of targeting available and the benefits of each
  • Best practices to get the most from audience targeting

Icon Section Title

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company