AUDIENCE TARGETING IN TRAVEL ADVERTISING

Targeting is key getting the right message in front of the right audience at the right time.

Download the Guide Here

Reach Travelers with Expedia Group Media Solutions' Targeting

This product guide explains our audience targeting capabilities and includes many examples of how travel advertisers use targeting to get in front of the right audience at the right time. 

Download the guide to learn more about our three broad categories of targeting: travel behavior, consumer profile, and custom audience. You will also learn how advertisers can use each type to create campaigns that engage their key audiences.

Get the guide to learn:

  • How our targeting works and the ways you can use it
  • Three types of targeting available and the benefits of each
  • Best practices to get the most from audience targeting

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