Reach Travelers with Expedia Group Media Solutions' Targeting
This product guide shows the value organizations acquire when targeting with Expedia Media Solutions. With increased data gathering abilities, the targeting capabilities organizations can leverage are more robust and in-depth than before.
Download the guide to learn more about our three broad categories of targeting: travel behavior, consumer profile, and custom audience. You will also learn how advertisers can use each type to create campaigns that reach their desired audience segments. You will walk away with a clearer understanding of how our targeting works and the ways you can use it.
Download the guide to learn:
- What audience targeting means and the value it provides
- Three types of targeting available and the benefits of each
- Best practices to get the most from audience targeting