Black Friday and Cyber Monday

Reach travelers who have been dreaming of their next vacation and are ready to book the right deal.

Take Advantage of the Upcoming Shopping Season 

2020 is expected to set a new record for online holiday shopping and Black Friday / Cyber Monday are the perfect time to boost your travel sales before the end of the year.

Our advertising solutions can help you connect with Black Friday / Cyber Monday travel shoppers across Expedia Group's global portfolio of over 200 travel sites.  Learn more about each product below and reach out to discuss an advertising strategy with the right products for your brand and market


Expedia Email

Sponsor an email from Expedia U.S. on Black Friday or Cyber Monday to our most valuable loyalty members, frequent travelers, and recent shoppers. Historically, these emails perform 2x better than dedicated emails during the rest of the year.

  • Maximize exposure 
  • Increase engagement 
  • Reach Expedia's most valued customers
Learn more about email marketing products.

Co-Op Campaigns ​

Take advantage of Black Friday and Cyber Monday shopping by partnering with multiple brands that share common marketing goals.

Better Together: Combined purchasing power extends impact 

Flexible and Customizable: Drive awareness and engagement or increase bookings and conversions

Reach Relevant Audiences: Sophisticated targeting and highly customizable audience segmentation based on first-party travel intent and booking data

Find out how Co-Op Campaigns work.


Social ​ Media Marketing

Reach travelers in a fun and interactive way with bespoke and highly original content. 

Instagram: Share your brand with travel enthusiasts in an authentic, engaging, and visual way.

Facebook: Inspire, educate and provide a purchase path that connects discovery with booking.

Twitter: Engage directly with consumers keen to have an active dialogue about your brand and share their travel experiences.

Learn more about our social media products.


Flight Sponsored Listings

Use Flight Sponsored Listings to highlight specific flight routes, as well as any added features your airline is providing. Showcase what sets your airline apart.

  • Can be used to launch a new route, fill seats, or attract new customers
  • Focused targeting plans are informed by millions of data points and include 
  • Maximize ticket sales, keep your flights top of mind, grow your share of bookings

Watch the video to learn more.


TravelAds Sponsored Listings

Precise targeting and premium, customized listings will help your hotel stand out to Cyber Week travel shoppers. This pay-per-click, performance marketing solution helps hotels keep rooms filled and Average Daily Rates healthy.  

  • Drive room nights and profitability 
  • Reach a qualified traveler audience 
  • Tailor ads to your needs 

Learn more about TravelAds.


Merchandising Placements

Ensure your destination is front and center with premium banners that appear in prime locations on brand pages



Reach a unique and loyal travel audience through sponsored emails that highlight your destination



Engage travelers in a fun and more interactive way by partnering with our brands’ social channels



Inspire travelers by partnering with our brands and sharing your destination’s story


Coupons & Rewards

Ensure you are optimizing for conversion by offering travelers incentives to book your destination


Brand Partnerships & Customization

Reach travelers and inspire conversion through highly customized brand partnerships

Let's discuss your Black Friday / Cyber Monday advertising opportunities.