Unpacking Bleisure Traveler Trends

 

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In our last Travel Recovery Trend Report, covering the second quarter of 2021, we highlighted several positive signs for the industry. As we moved into Q3, however, concerns around the Delta variant and renewed restrictions led many travelers to reevaluate. Still, the industry saw positive progress in many areas. This latest installment tracks this momentum using our first-party Expedia Group traveler data and custom research, presented at both a global and regional level. Travel marketers can use these latest insights to inspire travelers and continue their road to recovery.

Unpacking Bleisure Traveler Trends

New research by Expedia GroupTM Media Solutions builds on its initial bleisure study to further explore an emerging category of travelers who are extending business trips for leisure. Looking across multiple countries, the research reveals the influences, preferences, priorities, resources, financial factors and more of these travelers.

With insights into digital bleisure traveler behaviors, marketers can make the most of this growing trend. Download this research for actionable insights needed to inspire and convert potential bleisure travelers from around the world.


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Why Expedia Group?

Millions of travelers visit Expedia Group sites every day to shop for their travel needs. We use multiple factors, including traveler search criteria and past booking behavior, to deliver optimal property search results that provide travelers with the most relevant properties and deals every time they search. Understanding the factors that influence your display can help you optimize your visibility and boost the bookings generated for your property.

Reach a global audience

Your property is marketed on over 200 travel booking sites such as Expedia, Hotels.com, Egencia and more; in more than 75 countries and 35 languages; which attract 75M monthly flight shoppers.

Attract diverse travelers to your door

Our dynamic portfolio of brands helps you generate bookings through a wide range of channels including corporate, mobile, packages (e.g. flight + hotel) and more.

Maximize your revenue potential

Our easy-to-use tools and world class sales and support teams help you optimize your strategy to fill your rooms and increase revenue.

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Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

Find out how you should be pricing your rooms

Your market report can help you plan your revenue management strategy. Compare your pricing to your competitive set and find out which weeks are your most popular.

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Learn more about booking behaviors

Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.

Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

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Reach a global audience

Your property is marketed on over 200 travel booking sites such as Expedia, Hotels.com, Egencia and more; in more than 75 countries and 35 languages; which attract 75M monthly flight shoppers.

Attract diverse travelers to your door

Our dynamic portfolio of brands helps you generate bookings through a wide range of channels including corporate, mobile, packages (e.g. flight + hotel) and more.

Maximize your revenue potential

Our easy-to-use tools and world class sales and support teams help you optimize your strategy to fill your rooms and increase revenue.

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