Travel habits and behaviors of Generation Z, Millennials, Generation X, and Baby Boomers

Partnering with research group, Northstar, this study dives into the travel habits, across generations, of British travellers. In addition to uncovering key trends, the study also offers insights for marketers to reach each generation. Readers will gain a deeper understanding of how these generations travel, when they make their booking decisions, and where they prefer to stay.

Other insights include: Boomers are spending more time on vacation, while Millennials are taking frequent trips. Gen x and Gen Z prefer to travel internationally, while all generations find informative content from destinations influential. These and other insights will help you understand these generations more clearly and reach, engage, and convert these travellers.

Download the research to learn:

  • Which generations prefer hotel stays
  • What sources of social media are the most persuasive
  • What are the top vacation types for each generation
  • How each generation apportions their budget