WHITE PAPER

THE BRITISH TRAVELLER'S DIGITAL LANDSCAPE

Understanding how to effectively reach online travel shoppers in the UK

Download the White Paper

Like digital consumers everywhere, British travellers are flooded with content as they navigate the web to research, plan, and book travel. With multiple devices and unlimited resources providing details on destinations, transportation options, and activities, it's no wonder the booking journey has become so complex.

Understanding the travel booking path is essential for marketers to connect with British digital consumers at the right time and place throughout the purchase funnel.

Download this white paper to learn:

  • Mobile versus desktop use through phases of the travel booking journey
  • Online travel content consumption 45 days prior to a travel purchase
  • Phases of the traveller purchase funnel where advertising has the greatest influence
  • Channels offering the highest impact on travel booking decisions

Looking for more? Access all the Path to Purchase research here.

Icon Section Title

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company