Like digital consumers everywhere, British travellers are flooded with content as they navigate the web to research, plan, and book travel. With multiple devices and unlimited resources providing details on destinations, transportation options, and activities, it's no wonder the booking journey has become so complex.
Understanding the travel booking path is essential for marketers to connect with British digital consumers at the right time and place throughout the purchase funnel.
Download this white paper to learn:
- Mobile versus desktop use through phases of the travel booking journey
- Online travel content consumption 45 days prior to a travel purchase
- Phases of the traveller purchase funnel where advertising has the greatest influence
- Channels offering the highest impact on travel booking decisions
Looking for more? Access all the Path to Purchase research here.