The digital audience in Canada may be smaller than that of the UK and US, but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content as they research, plan, and book travel. Throughout the booking path, they rely on multiple devices and turn to numerous sources to decide where to go, how to get there and what activities to pursue.
For travel marketers, understanding the complex booking path can inform how, when, and where to most effectively connect with Canadian digital consumers.
Download this white paper to learn:
- Snapshot view of Canadian travelers' digital content consumption
- Engagement and reach for desktop and mobile devices
- Travel site and resource preferences for decision making
- Opportunities to influence booking decisions in various stages of the research and booking path
Looking for more? Access all the Path to Purchase research here.