The purchase path of today's traveler is anything but linear. Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travelers with more options than ever before and an extensive research and booking path.
This segment from our latest research, commissioned with comScore, includes extensive research about the unique purchase path of the Canadian traveler and the influential touchpoints along their booking journey.
Download the research to learn:
- Time and engagement with travel content by desktop and mobile device
- Travel content consumption by week preceding a booking event
- Preferences for travel information sites, online travel agents, or supplier sites through each phase of the purchase path
- Impact of advertising by channel and customer journey phase