Expedia
CUSTOM RESEARCH

Asia Pacific Travel Trends 2017

Travel habits, behaviors and influencers of Chinese, Japanese and Australian travelers

Download the Study Here

Research and statistics revealing the motivations of Chinese, Japanese, and Australian travellers

Commissioned with Northstar, Expedia Media Solutions’ study illuminates the travel habits of Chinese, Japanese, and Australian travellers. The travel habits, behaviors, and influencers of Chinese, Japanese, and Australian travellers is complex and this study provides insights into these markets.  

Tourists from these countries have diverse reasons for travelling: from relaxing, budget considerations, and travelling with family. Online Travel Agencies (OTAs) are significant influencers in inspiration, researching, and booking for this segment of travellers. Coordinating with OTAs represents an opportunity to optimize engagement with tourists from these three countries.

Download the study to learn:

  • What types of content influence travelers from these three countries in their decision-making process
  • How Chinese, Japanese, and Australian travelers choose a destination
  • What kinds of vacations travelers from this region prefer to take

Look inside:

Types of vacations varies for Chinese, Japanese, and Australian travelers  lookInside1
Budget a primary factor for travelers in Asia Pacific region lookInside2
Types of vacations vary for travelers
Budget was primary factor for booking decisions