Commissioned with Northstar, Expedia Media Solutions’ study illuminates the travel habits of Chinese, Japanese, and Australian travellers. The travel habits, behaviors, and influencers of Chinese, Japanese, and Australian travellers is complex and this study provides insights into these markets.
Tourists from these countries have diverse reasons for travelling: from relaxing, budget considerations, and travelling with family. Online Travel Agencies (OTAs) are significant influencers in inspiration, researching, and booking for this segment of travellers. Coordinating with OTAs represents an opportunity to optimize engagement with tourists from these three countries.