Why Co-Op Campaigns?
A Co-Op Campaign is an exclusive, collective advertising effort that drives toward shared marketing goals. When brands pool their dollars via co-marketing, they can make a bigger splash than they would alone. Partnering with other brands also helps advertisers signal the value of their region through high quality marketing. The guide contains case studies illustrating the strong outcomes that hotels, destination marketing organizations, and airlines realize when they participate in Co-Op campaigns and subsequently out-perform campaign goals.