$25 Million Destination Relief Program
As part of Expedia Group’s wider global recovery program, Expedia Group Media Solutions has opened up $25 million in advertising relief.
The Expedia®, Hotels.com®, Vrbo®, Orbitz®, Travelocity®, Hotwire®, Wotif™, ebookers™ and CheapTickets® brands have come together to provide customized brand recovery packages with advertising solutions to help generate demand for destinations.Read our latest blog post for more details on how advertisers are already participating in the program.
How to Participate
This global program focuses on standalone and co-op campaigns to revive destinations running before the end of March 2021. Destinations and tourism organizations, as well as lodging, transportation, activities partners and other advertisers looking to promote a destination with the Expedia® and Hotels.com® brands can sign up by November 6th, 2020. Advertisers who are looking to promote a destination with the Vrbo®, Orbitz®, Travelocity®, Hotwire®, Wotif™, ebookers™ and CheapTickets® brands can sign up by December 31st, 2020.
“With the reach and scale of Expedia Group’s global brands, we can effectively show travelers that destinations are open for business and ready to welcome visitors again, helping advertisers maximize their investment and fuel destination demand, while also contributing to tourism recovery around the world.”