Custom Research

Discover the Untapped Mind of a Bleisure Traveler


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The growing segment of business travelers who extend their business trips to leisure

In a new study with Luth Research, Expedia Media Solutions sheds light on the previously untapped bleisure market - business travelers who extend their business trips to leisure. The research uncovers unique habits, decision making influences, and digital journey for these travelers.

Download this research to understand how to influence this growing and unsaturated segment of the travel marketing, including:

  • A breakdown of the digital purchase journey for bleisure travelers
  • Locations and activities that influence decisions to extend business travel into leisure
  • Desktop and mobile trends that impact purchase behaviors

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