Discover the unique position of the bleisure traveler
In a new study with Luth Research, Expedia Group Media Solutions sheds light on the previously untapped bleisure market - business travelers who extend their business trips to leisure. The research uncovers unique habits, decision making influences, and the complete digital journey for this quickly growing and previously untapped segment of the travel industry.
Download this research to understand how to influence this unsaturated segment of travel shoppers, including:
- A breakdown of the digital purchase journey for bleisure travelers
- Locations and activities that influence decisions to extend business travel into leisure
- Desktop and mobile trends that impact purchase behaviors