Understand the Motivations of the Bleisure Traveler

Reaching business travelers who extend their trips for leisure

 

Discover the Unique Position of the Bleisure Traveler

In a new study with Luth Research, Expedia Group Media Solutions sheds light on the previously untapped bleisure market - business travelers who extend their business trips to leisure. The research uncovers unique habits, decision making influences, and the complete digital journey for this quickly growing and previously untapped segment of the travel industry.

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