Custom research

Millennial Travel Consumer Trends 

Discovering the Millennial Traveler Research

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Millennial traveler statistics from the Path to Purchase research

Millennials are a growing market share for the travel industry, and understanding their behaviors and how they interact with travel content is key to creating a great marketing strategy.

Learn key statistics uncovered during the Path to Purchase custom research by Expedia Media Solutions. Discover how millennials in the US, UK, and Canada consume content during their booking process.

Download this research to discover:

  • How American, British, and Canadian millennials consume travel content compared to Gen X and baby boomers
  • The commonalities of the booking process across generations
  • Millennials' destination selection process

Looking for more? Access all the Path to Purchase research here.

Look Inside:

Millennial travelers online content engagement lookInside1
Who do Millennials travel with? lookInside2