Keys to Creating and Distributing Valuable Content that Attracts Travelers

Content marketing is a powerful tool across industries, as more than half of consumers say that free, relevant content is an effective way to attract their business. Destination travel brands have the advantage of especially compelling content that can connect with travel shoppers at any stage of the purchase cycle, from inspiration to booking.

This eBook examines how a well executed content marketing strategy provides long-term value to marketers as consumers discover evergreen content days, weeks, months and even years later.

Download the eBook for keys to an effective strategy, including:

  • Creating authentic content to differentiate your destination and stand out from content overload
  • Optimizing content value through distribution and measurement
  • Three tips for captivating storytelling through any format
  • 2 examples of successful destination marketing campaigns and the results they achieved

Or discover more marketing trends for destination marketing organizations here on our blog.