Data-Driven Snapshot of Shifting Consumer Media Trends & Opportunities for Agile Marketing
Media consumption is shifting as places around the world continue to reopen from the pandemic and people start to return to travel, workplaces, social activities, and more. Expedia Group Media Solutions worked with eMarketer to create a custom snapshot illustrating a proprietary forecast on consumer time spent with media in nine countries—including Canada, China, France, Germany, India, Japan, South Korea, the UK and the U.S.
The snapshot shows that digital media is forecast to increase year-over-year in every country, while traditional media is on the decline. With insights into media trends, marketers can be agile and adjust strategies to reach consumers where they are today and in the coming years.
Download the custom eMarketer: Time Spent with Media snapshot to learn more.