Trends About Millennial Travelers from the UK, Germany, and France
In this tier of our recent Northstar study, Expedia Media Solutions is shedding light on this segment of Millennial travelers in Europe.
European millennials take the most trips (last year) of any generation group in Europe. And Online Travel Organizations (OTAs) play significant roles in influencing where this generation travels. As such, this research represents an opportunity for marketers and travel organizations to leverage the insights to increase their market share in the European travel industry.