Commissioned with Northstar, Expedia Media Solutions’ study is shedding new light on the travel habits of British, French, and German travelers. The travel and tourism patterns of these groups are complex and this research breaks down this complexity.
Tourists from these countries have diverse reasons for traveling: from budget considerations, to traveling with family, to seeking once in a lifetime experiences. Online Travel Agencies (OTAs) are significant influencers in inspiration, researching, and booking for this segment. Coordinating with OTAs represents an opportunity to optimize engagement with this group of travelers.