Expedia
CUSTOM RESEARCH

European Travel and Tourism Trends

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Tourism research and statistics reveal trends about German, British, and French travellers

Commissioned with Northstar, Expedia Media Solutions’ study is shedding new light on the travel habits of British, French, and German travelers. The travel and tourism patterns of these groups are complex and this research breaks down this complexity.

Tourists from these countries have diverse reasons for traveling: from budget considerations, to traveling with family, to seeking once in a lifetime experiences. Online Travel Agencies (OTAs) are significant influencers in inspiration, researching, and booking for this segment. Coordinating with OTAs represents an opportunity to optimize engagement with this group of travelers. 

Download the research to learn:

  • What types of content influence European travelers in their decision-making process
  • How European travelers choose a destination
  • What kinds of vacations European travellers prefer to take

Look Inside:

OTAs are the main source Europeans use to book travel lookInside1
European travellers took more than 3 trips in the last year lookInside2
OTAs are the main source Europeans use to book travel lookInside1
European travellers took more than 3 trips in the last year lookInside2