EUROPEAN MULTI-GENERATIONAL TRAVEL TRENDS

Connecting the digital dots: The motivations and mindset of European travellers

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The Motivations and Mindset of European Travellers by Generation

Commissioned with marketing research firm Northstar Research Partners, this multi-generational study examines what inspires and influences British, French, and German travellers. The study compares travel statistics across several generations including Gen Z, millennials, Gen X, and boomers.

Some traditional ways of travel marketing are less effective when engaging with younger generations. At the same time, the behaviors of older generations are evolving.

By reading this study, you will develop a deeper understanding of the latest European travel trends, including what influences destination and purchase decisions. You will also discover actionable insights that will help you identify, engage, and convert travel audiences across generations.

Download the research to learn about:

  • How the younger generations travel and engage with online travel content
  • Travel trends by country and generation – from up and coming Gen Z and millennial travellers to more established Gen X and boomer tourists
  • Digital influences, resources, platforms, and devices used across each generation
  • The motives and priorities behind their consideration set as they search, discover, explore, and book travel

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