From Travel Planning to In-Trip Activities: How the Youngest Family Members are Influencing Travel
Generation Alpha, born since 2010, may be young, but they're already influencing how their family travels.
This new research from Expedia Group Media Solutions explores the collaborative native of family travel across nine countries: Australia, Brazil, Canada, China, Germany, Japan, Mexico, the UK, and the United States.
Our findings indicate that, despite their young age, Generation Alpha plays an active role in family travel inspiration and planning; they’re influencing trip decisions for the entire family.
Download this study to learn:
- To what extent Gen Alpha influences their family's destination selection and trip activities
- How families research and plan travel together
- What types of resources family travel-planners consult throughout the process
- How families prioritize convenience, available activities, and price