Gen Alpha & Family Travel Trends


How the Youngest Family Members are Influencing Travel

Generation Alpha, born since 2010, may be young, but they're already influencing how their family travels.

This new research from Expedia Group Media Solutions explores the collaborative native of family travel across nine countries: Australia, Brazil, Canada, China, Germany, Japan, Mexico, the UK, and the United States. 

Our findings indicate that, despite their young age, Generation Alpha plays an active role in family travel inspiration and planning; they’re influencing trip decisions for the entire family.

Download the Study


Look Inside