Measuring true impact in digital travel advertising

Get clear insights into the effectiveness of your advertising.

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Incrementality Reporting Whitepaper with Phocuswire

As consumers research, shop, and book travel on a wider variety of digital platforms, travel marketers have had to expand their thinking about how to engage those shoppers. They’ve had to evolve their strategies and reallocate or increase their budgets.
 
But this new digital landscape also creates opportunities for insights.
 
Incrementality—the ability to measure the real impact of your marketing—is enabled by the digital landscape. Being able to see how travel shoppers research, consider, and eventually purchase, gives advertisers visibility into where their marketing is working and the real impact it is having.
 
Produced in partnership with PhocusWire, this whitepaper examines how and why incrementality reporting proves the direct impact of your advertising.
 

Download the report to learn:

  • How travel marketers can improve their advertising strategies with incrementality reporting 
  • How incrementality reporting is different from other campaign and channels metrics
  • Key characteristics of best-in-class incrementality reporting 

 

Download Whitepaper

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