The Motivations and Behaviors of Latin American Travelers Across Generations
Commissioned with marketing research firm Northstar Research Partners, this multi-generational study examines what inspires and influences Mexican, Brazilian, and Argentinian travelers and how they travel. The study compares travel data from Gen Z, Millennials, Gen X, and Baby Boomers.
Some traditional ways of travel marketing are less effective when engaging with younger generations. At the same time, the behaviors of older generations are evolving.
Dive into the data to understand how travelers in Latin America get inspired, how they spend, and what influences their destination and purchase decisions. You will also discover actionable insights that will help you identify, engage, and convert travel audiences across generations.
Download the research to explore:
- How travelers engage with online travel content and how much that content influences their decisions, by generation
- International versus domestic travel trends by generation
- Which modes of accommodation are most popular, from generation to generation
- Generational differences and similarities with regard to resources that play an influential role in trip planning