Custom Research

How younger generations are shaping the future of travel

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Insights to Reach Younger Travelers

Generation Z and millennials are more than just buzz words.

This new, global research from Expedia Group Media Solutions illustrates that there are real differences in what influences younger generations to book travel and extend business trips for leisure. Especially as Generation Z is becoming the largest generation in many markets, and quickly gaining financial independence and traveling for business, the opportunity to engage them is not to be overlooked.

Download this study to learn:

  • How activities and experiences influence younger generations’ travel behaviors
  • How younger generations select destinations
  • What influences these generations to participate in bleisure travel
  • To what degree ads and social media influence their travel shopping behaviors

 

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