How Younger Generations Are Shaping the Future of Travel

 

Insights to Reach Younger Travelers

Generation Z and millennials are more than just buzz words.

This new, global research from Expedia Group Media Solutions illustrates that there are real differences in what influences younger generations to book travel and extend business trips for leisure. Especially as Generation Z is becoming the largest generation in many markets, and quickly gaining financial independence and traveling for business, the opportunity to engage them is not to be overlooked.

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