Multi-National Travel Trends in the Tourism Industry

Connecting the Digital Dots: The Motivations and Mindset of Online Travelers

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Tourism research and statistics revealing trends about travelers across multiple countries

Commissioned with Northstar Research Partners, this multi-national study examines the emerging trends of American, Australian, British, Canadian, Chinese, French, German and Japanese travelers. Variations by countryespecially influences in the decision-making process, trip frequency and trip type—reflect cultural and geographical differences that enable marketers to create targeted strategies tailored to the interests and preferences of travelers around the world.

Gain a deeper understanding of the latest online travel industry trends across multiple countries, along with actionable insights to identify, engage with, and convert travel audiences.

Download the research to learn:

  • How traveler trip types and preferences vary by country
  • Insights into how audiences engage with online travel content
  • Digital influences, resources, platforms, and devices used across each country

Look Inside:

Travelers most likely to travel internationally lookInside1
Average trips taken per year lookInside2
Travelers most likely to travel internationally
Traveler's take 3.9 trips per year on average