Expedia
CUSTOM RESEARCH

Impact of Multiscreens on the American Traveler's Purchase Path

MultiScreenImpact_US

Download the Study Here

Understanding the impact of multi-screen use on the purchase decisions of American travelers

U.S. mobile device ownership continues to rise and now with more travelers consuming content on mobile than on PC, there are more reasons for marketers to develop a strategy to reach these consumers across platforms and devices. In fact, of the 156 million people engaging with online travel content,104 million access travel content via a mobile device.

A new study conducted by comScore and commissioned by Expedia Media Solutions provides key insights into the travel consumer.

Download the study to learn:

  • How mobile bookings span across the different lines of travel
  • The differences in usage between PC, smartphones and tablets
  • What travel consumers expect when engaging with mobile content

Look Inside:

Multiscreen-Impact-US_Research
Multiscreen-Impact-US_Research
Multiscreen-Impact-US_Research
Multiscreen-Impact-US_Research