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CUSTOM RESEARCH

Impact of Multiscreens on the Purchase Path of American and British Travelers

Multiscreen-Impact-UK-US-Combined_Research

Download the Study Here

Key insights around online travel content consumption

Both the US and UK audience represents a growing population of consumer travelers who are consuming content and booking travel from their mobile devices, opening up new opportunities for how travel advertisers should reach and engage with these markets.

In the 2014 and 2015 studies, comScore and Expedia Media Solutions explored the content consumption and booking behavior of US and UK travel consumers and the implications to travel brands and advertisers.

Download the research to learn:

  • How mobile bookings span across the different lines of travel
  • The differences in usage between PC, smartphones and tablets and between US and UK consumers
  • What travel consumers expect when engaging with mobile content

Look Inside:

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