Today’s workforce is dramatically different than before, and so is the world of business travel. Savvy travelers make the most of their time on the road by taking bleisure trips: combining business and leisure travel into one trip.
The latest Bleisure Traveler Trends research from Expedia Group Media Solutions reveals that 60% of business trips are extended for personal travel. The segment is on the rise, and there’s a significant opportunity for Destination Marketers to reach and attract this valuable audience.
Don't miss out to capitalize on the opportunities presented by this emerging traveler segment and the incremental revenue they bring to the market. Download this ebook to get your insights.