The purchase path of today’s traveler is anything but linear. Multi-device usage and its impact on content consumption provides travellers with endless options and a complicated research and booking path. For marketers to effectively reach these consumers, a comprehensive understanding of this journey is essential.
Watch this presentation of new research commissioned by comScore that tracks consumer behavior for a full 45 days prior to booking. Discover surprising touchpoints where brands can reach UK travel consumers and influence purchase decisions.
Watch the recording to learn:
- Impact of mobile device usage on travel purchase behaviors
- Factors influencing destination consideration
- Resources preferred during pre-booking window
- Advertising effectiveness by channel and journey phase