Booking Decisions of the British Traveller


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The British traveller's Path to Purchase

The purchase path of today’s traveler is anything but linear. Multi-device usage and its impact on content consumption provides travellers with endless options and a complicated research and booking path. For marketers to effectively reach these consumers, a comprehensive understanding of this journey is essential.

Watch this presentation of new research commissioned by comScore that tracks consumer behavior for a full 45 days prior to booking. Discover surprising touchpoints where brands can reach UK travel consumers and influence purchase decisions.

Watch the recording to learn:

  • Impact of mobile device usage on travel purchase behaviors
  • Factors influencing destination consideration
  • Resources preferred during pre-booking window
  • Advertising effectiveness by channel and journey phase

Looking for more? Access all the Path to Purchase research here.

Look Inside:

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