Motivations of Chinese, Japanese, and Australian Travelers

Travel is not a one-size-fits-all experience, and traveler motivations, preferences and priorities vary around the world. This new study commissioned with Northstar Research Partners compares digital behavior trends among Chinese, Japanese and Australian travelers, and uncovers the motives and emotions behind their consideration set as they search, discover, explore and book travel.

Gain a deeper understanding of what influences travel purchase decisions and the actionable insights needed to identify, engage with and convert these potential visitors.