Research and statistics revealing the motivations of Chinese, Japanese, and Australian travellers

Travel is not a one-size-fits-all experience, and traveler motivations, preferences and priorities vary around the world. This new study commissioned with Northstar Research Partners compares digital behavior trends among Chinese, Japanese and Australian travelers, and uncovers the motives and emotions behind their consideration set as they search, discover, explore and book travel.

Gain a deeper understanding of what influences travel purchase decisions and the actionable insights needed to identify, engage with and convert these potential visitors.

Download the study to learn:

  • What types of content influence travelers from these three countries in their decision-making process
  • How Chinese, Japanese, and Australian travelers choose a destination
  • What kinds of vacations travelers from this region prefer to take