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ONDEMAND WEBINAR

Sizing the U.S. Travel Advertising Market

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View the Recording

Gain insights for developing your marketing budget

Phocuswright examined the trends, practices and budget allocations of U.S. advertising spending by all travel verticals from 2011 through 2015.

Access our on-demand webinar, Sizing the U.S. Travel Advertising Market, presented by Douglas Quinby, Vice President, Research of Phocuswright and Noah Tratt, Senior Vice President of Expedia Media Solutions to learn key findings from this study and how these insights should influence your advertising strategy.

Highlights include:

  • Online advertising continues to grow - travel display ad spend will grow by $29M between 2013 and 2015
  • Social and video ad budgets will nearly triple between 2011 and 2014
  • Mobile advertising  - one in five advertising dollars were spent on either smartphone or tablet in 2013

Phocuswright

Look Inside:

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