Expedia
EBOOK

The American Travel Consumer

The Travel Purchase Path | Understanding the Role of Content

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Understanding the Role of Content in the Travel Purchase Path

Not all travel consumers seek out the same type of content nor shop the same way when booking a trip. By understanding different buyer segments, travel marketers have the ability to influence consumers by
presenting the right content at the right time
.

Download this ebook to find out plus gain key insights into the travel purchase path:

  • The characteristics of different travel buyer segments
  • The type of content that influences them most
  • Creative examples showcasing how to reach travelers with the right message
  • Which type of buyer does the most research and price comparing?

 

Look Inside:

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