The American Travel Consumer

The Travel Purchase Path | Understanding the Role of Content

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Understanding the Role of Content in the Travel Purchase Path

Not all travel consumers seek out the same type of content nor shop the same way when booking a trip. By understanding different buyer segments, travel marketers have the ability to influence consumers by
presenting the right content at the right time

Download this ebook to find out plus gain key insights into the travel purchase path:

  • The characteristics of different travel buyer segments
  • The type of content that influences them most
  • Creative examples showcasing how to reach travelers with the right message
  • Which type of buyer does the most research and price comparing?


Look Inside:

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