April 2022 

Sustainable Travel Study

Understanding consumer attitudes, values, and motivations in making conscientious choices



How do consumers feel about sustainable travel?

As travel restrictions continue to ease and travelers make plans once again, a growing number of people are seeking ways to have more meaningful and conscientious experiences, whether it’s looking for sustainable options or improving their impact on the destinations and communities they visit.

In this study, we examine in detail how consumers feel about sustainable travel, based on a survey of 11,000 people from 11 countries around the world.  

Download the study to learn:

  • How important sustainable options are to consumers when traveling
  • What people would sacrifice to be a more sustainable traveler
  • What sustainable resources people are looking for when planning a trip


Read time: approximately 10 minutes

Download the Study