Advertising recall for American, British, and Canadian travelers
Nearly one third of online travel shoppers are influenced by advertising when considering more than one location. Online advertising plays a large role in the online travel shopper’s decision process.
Learn how, when, and where advertising has its largest potential to influence booking decisions.
Download this research to discover:
- Optimal times to advertise during the online travel shopper’s path to purchase
- When online travel shoppers recall advertising
- Which audiences and generations are most impacted by travel advertising