Custom Research

Travel Advertising Awareness During the Traveler's Path to Purchase

Advertising Awareness Insights Research

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Advertising recall for American, British, and Canadian travelers

Nearly one third of online travel shoppers are influenced by advertising when considering more than one location. Online advertising plays a large role in the online travel shopper’s decision process.

Learn how, when, and where advertising has its largest potential to influence booking decisions.

Download this research to discover:

  • Optimal times to advertise during the online travel shopper’s path to purchase
  • When online travel shoppers recall advertising
  • Which audiences and generations are most impacted by travel advertising

Looking for more? Access all the Path to Purchase research here.

Look Inside:

Advertising can influence traveler destination decisions lookInside1
Advertising has largest potential impact during initial stages of travel research lookInside2