Travel Advertising Awareness During the Traveler's Path to Purchase

Advertising recall for American, British, and Canadian travelers

Nearly one third of online travel shoppers are influenced by advertising when considering more than one location. Online advertising plays a large role in the online travel shopper’s decision process.

Learn how, when, and where advertising has its largest potential to influence booking decisions.

Download this research to discover:

• Optimal times to advertise during the online travel shopper’s path to purchase
• When online travel shoppers recall advertising
• Which audiences and generations are most impacted by travel advertising

Looking for more? Access all the Path to Purchase research here.