Staying top of mind during the travel consumer’s path to purchase can be difficult for travel marketers. The increase of online content being consumed and the number of sites visited during this decision-making process has increased the complexity of advertising to the travel consumer.
Using audience extension solutions, travel marketers can bridge the gap and effectively target potential customers across the entire purchase journey.
Best practices for using travel intent data to influence travel shoppers
Effective utilization of an audience extension solution
How other companies have successfully used travel intent data to measure and increase their ROAS