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CASE STUDY

Find Your Alberta

Find-Your-Alberta

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How Travel Alberta Grew Incremental Bookings by Increasing Engagement


Travel Alberta wanted to raise the awareness of the province and to encourage travelers to visit and explore the many things to do and places to go in this beautiful destination. Using unique social components including Expedia's travel blog platform along with a broad tactical campaign, Alberta was able to gain significant exposure as well as drive incremental bookings through this integrated campaign.

Download this extended case study to learn how Alberta met 3 key objectives:

  • Drive brand awareness through inspirational content
  • Leverage interactivity
  • Incorporate social components

Access this extended case study to learn more about Travel Alberta's large-scale integrated campaign.

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