Travel habits, behaviors, and influences of Latin American travelers

From a look at their last booked trip to the reasons for selecting specific destinations, this research covers a breadth of topics related to Latin American consumers’ travel decisions.

Focusing on Mexican, Brazilian and Argentinean travelers, the study explores the intricacies of these three unique markets. Travelers in these countries show distinct preferences, like method of travel and where they travel as well as specific motivations and sources of influence for traveling as it relates to content, advertisers, and the types of vacations they seek.

Download the study to learn:

  • Travelers' online journey and device usage
  • Types of vacations they seek
  • How budget factors into their decisions
  • Number and duration of trips