This installment of our research series on multi-generational travel habits in the APAC region uncovers travel trends across Australian generations. Generation Z, Millennials, Generation X, and Baby Boomers show uniformity but also surprising differences when it comes to how they travel, their travel attitudes, and what influences their decisions. Australian generations show particularities when it comes to domestic and international travel, how they apportion their budget, where they like to travel, and the types of vacations they prefer.
Emerging Gen Z and Millennials are on the rise, Boomers are spending more time on vacation, and Gen X are travelling with family. Accompanying these trends are new insights that can lead to tactical and strategic actions—helping you reach and engage these generational audiences