Travel Habits and Behaviors of Generation Z, Millennials, Generation X, and Baby Boomers

The latest in our series on multi-generational travel habits around the globe, this research (in cooperation with Northstar Research Partners), uncovers travel trends across Canadian generations. Generation Z, millennials, Generation X, and baby boomers show similarities and surprising differences when it comes to how they travel, their travel attitudes, and what influences their decisions.

Emerging Gen Z and millennials are on the rise, boomers are spending more time on vacation, and Gen X are travelling with family. Accompanying these trends are new insights that can lead to tactical and strategic actions—helping you reach and engage these generational audiences.

Download the study to learn:

  • Latest Canadian travel trends
  • What influences destination and purchase decisions
  • Preferred types of vacations by generation
  • International and domestic travel preferences