CUSTOM RESEARCH

CHINESE MULTI-GENERATIONAL TRAVEL TRENDS

Travel habits and behaviors of Generation Z, Millennials, Generation X, and Baby Boomers

Download the Study Here

Travel Habits and Behaviors of Generation Z, Millennials, Generation X, and Baby Boomers

In conjunction with our Northstar research partners, this research on multi-generational travel habits within China uncovers travel trends across Chinese generations. Generation Z, Millennials, Generation X, and baby boomers show similarities and surprising differences when it comes to how they travel, their travel attitudes, and what influences their decisions. What’s more Chinese travellers show striking differences in their international versus domestic travel as well as their preferred method of travel.

Emerging Gen Z and Millennials are on the rise, boomers are spending more time on vacation, and Gen X are travelling with family. Accompanying these trends are new insights that can lead to tactical and strategic actions—helping you reach and engage these generational audiences.

Download the study to learn:

  • Latest Chinese travel trends
  • What types of content are the most influential
  • Preferred types of vacations by generation
  • Preferred method of travel

Icon Section Title

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company