In conjunction with our Northstar research partners, this research on multi-generational travel habits within China uncovers travel trends across Chinese generations. Generation Z, Millennials, Generation X, and baby boomers show similarities and surprising differences when it comes to how they travel, their travel attitudes, and what influences their decisions. What’s more Chinese travellers show striking differences in their international versus domestic travel as well as their preferred method of travel.
Emerging Gen Z and Millennials are on the rise, boomers are spending more time on vacation, and Gen X are travelling with family. Accompanying these trends are new insights that can lead to tactical and strategic actions—helping you reach and engage these generational audiences.