Travel Habits and Behaviors of Generation Z, Millennials, Generation X, and Baby Boomers

Part of our research series on multi-generational travel habits in the APAC region, this latest version reveals travel trends across Japanese generations. Generation Z, Millennials, Generation X, and Baby Boomers show similarities and surprising differences when it comes to where they travel, their travel attitudes, and what influences their decisions. Japanese generations show preferences for: domestic travel, cultural activities while on vacation, how long they spend on vacation, and a diversity of types of vacations when they take trips.   

Emerging Gen Z and Millennials are on the rise, Boomers are spending more time on vacation, and Gen X are travelling with family and showing their own unique patterns of behavior. Accompanying these trends are new insights that can lead to tactical and strategic actions—helping you reach and engage these generational audiences.

Download the study to learn:

  • Latest Japanese travel trends
  • What activities Japanese generations look for when they travel
  • Preferred types of vacations by generation
  • The significance of food for each generation