How American, British, and Canadian travelers consume travel content
Mobile and Multi-platform travel content consumption has continually increased year-over-year. With this increase there is a greater importance of understanding these trends and how it impacts travel marketing.
As users move away from desktop-only research to mobile-only or using multiple devices, you’ll discover how this has impacted travelers' interactions with online travel content. Using data collected from Expedia Media Solutions' Path to Purchase custom research, the study uncovers statistics and trends in device usage.
Download this research to discover:
- Year-over-year growth in travel content consumption and mobile’s impact on this growth
- How online travel consumers view travel content on mobile devices
- Which regions this impacts the most among US, UK, and Canada