Examining the purchase journey of travel consumers

Commissioned with Millward Brown Digital, this Traveler Attribution study examines the behaviors of digital travel consumers as they move between travel sites throughout their purchase journey.

As research and booking options grow for online travel consumers, gaining their attention and influencing their decisions has become more challenging. To effectively reach consumers, marketers must target consumers further up the traveler funnel with a strategy to optimizes engagement during every stage of the travel purchase journey.

Download the study to learn valuable insights, including:

  • Travel site visits during the 45-day period prior to booking travel
  • Booking decision influencers during the inspiration phase of the travel marketing funnel
  • Traveler attribution to supplier, meta-search and online travel agent sites in each stage of the travel booking process