Understand and Leverage the Complex Travel Purchase Journey
When it comes to understanding consumer purchase decisions online, travel - especially air and hotel attribution - boasts one of the most complex digital landscapes.
Where are travel shoppers looking for inspiration and where do they ultimately book their travel? Are hotel and airline websites, online travel agents (OTAs), or meta search sites used more heavily during certain phases of the purchase journey? For answers, marketers must thoroughly define traveler attribution to understand their customers' full purchase journey through the traveler funnel.
Download this in-depth whitepaper to learn:
- Significance of OTAs during the inspiration and mid-funnel travel consumer phase
- Hotel and air attribution and resulting booking channel preference
- Which channels (supplier, OTA, meta-search), travelers rely on for each specific phase of their purchase journey