Travel consumers rarely follow a straightforward path when considering, researching, and booking a trip. With a wealth of knowledge and resources at their fingertips, the process becomes intricate, exposing them to an enormous amount of content. During this time, travel consumers are highly receptive to new information.
Understanding this complex journey provides travel marketers with opportunities to connect with - and ultimately influence - consumers at various touchpoints along the way.
Download this white paper to learn:
- Online engagement with travel sites 45 days prior to booking
- Content consumption trends of American, Canadian and British travelers
- Time spent on travel information and online travel agent sites
- Influencers along the path to purchase during the inspiration, research and booking phases
Looking for more? Access all the Path to Purchase research here.