Custom Research: The Traveler's Path to Purchase

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Up to 45 days before booking, consumers visit up to 38 travel sites. Knowing how and when to reach them on this journey is crucial to influencing their purchase decision and driving bookings. With this custom research, you will learn what the overall purchase path looks like from initial exploration through the booking stage.

Download the study to learn:

  • How travel-seeking consumers view content across various sites
  • The best time to effectively reach and influence travel consumers
  • Why you can't rely on your site alone to generate bookings
  • Effective, simple additions to your marketing strategy to drive more conversions